Technical/Marketing Writing

Happy Rosh Hashana 2020 – Time to Squeeze the Honey

Happy New Year, Rosh Hashana 2020 is here.

Time to Squeeze the Honey 
Making things work as best as they can, providing answers and pushing forward; That is the name of the game this Rosh Hashana 2020. TechDocs would like to offer any assistance to fellow Humans, and Technical Writers as one. We are continuing to offer services to Startups in the Medical, UAV, FinTech, Cloud and Aerospace realms, as well as others.
Keeping in touch, helping others keep a chin up is the name of the game NOW.

We’re blazing the tail-end of Corona, hopefully this time!

Employment, Technical/Marketing Writing

Working with Start-ups? TechDocs Tips for Consultants #Israel

Many Startups come to me and most of them want the service for FREE.

Here are a few things that can protect you from unethical use and insult without pay.

  1. When being approached by a Startup ask for a Business Plan: Any Company that is not willing to have you view their Business Plan is not really looking for business, i.e. they could be snooping for information and taking up your time.
  2. Before starting the job, get a Purchase Order: You may not have them contractually signed up yet, but a Purchase Order secures the payment.
  3. Ask for a Startup Fee: You’d better take something prior to commencement of the project: Some companies don’t really understand the concept of Payment Terms.
  4. To succeed, give your price up front and say ‘this is prior to reduction’: Some companies and especially in Israel do not close a deal until they see the Reduced Rate.
  5. Combine Relationship skills with Business skills to close the deal: Don’t be shy to ask people you know for referrals. Referrals are usually more secure and financially viable, i.e. you won’t have to take any clothing off to close the deal.


Events, Technical/Marketing Writing

How to Lauch Your Startup & Reach the Right Users

On Thursday night, just when I was about to slide into a comfortable couch potato pose, I went on Facebook and saw an event which I thought I wouldn’t be able to attend and then realised, I can’t afford not to at The HubTLV.

The event was about Soluto‘s rise via their launch which against all odds did not cost them anything due to a few elements which I will describe in this post:

The World of Marketing today is not so easily measured, but can still be representative of current times. Ladies and Gentlement, Traditional PR IS Dead. In more ways than one, Saluto’s experience back in 2010 is evidence that if you Present yourself/company in a Practical way, not only will your launch be successful, but the waves of success will continue for a long while even withstanding technical glitches, and more.

Strategic Stuff, according to Roee Adler of Soluto, means -> Ask the Right Questions. If you are looking for an audience in Web or Applications, know who your audience is. Roee says you’re going to need a few “Wow’s”, not too many…but don’t make a fool of yourself by taking off with a product which is just not good. Quality matters. The example of Twitter’s ‘Fail Whale’ which goes online sometimes even today was given.

Roee Recommends

  • Listen to your audience, don’t make them think too much…If you have to tell them how to use it you won’t get the feedback you want about the useability.
  • Make yourself an Alpha user group for constant Feedback.
  • Value blogging such as Cnet, Lifehacker, Techcrunch.
  • Outlets of information on the Net can help trend a new service (not only for news)
  • What launch should you have? Closed/Open -> not every closed launch gets you the desired reaction; an open launch can assist you by getting recommendations and enabling bloggers to cover you.

Although I thought I’d get more into the ‘now what to do next’ Roee slid quite easily into something I call the ‘Marketers Trap’ – from some point onwards he started to speak about Techrunch Disrupt, Launch and how Soluto took that path towards their success. After hearing and seeing the presentation I can honestly say that I believe not everyone had the doors open to them in such an easy manner which they describe – however the ‘mental stress’ factor was mentioned at least once.

Roee’s line about “if you put in any less than 120%++, you’ll only get a 98% return, so any less is just a losers game” really showed the dedication to winning these guys had. Winning formula?


Soluto’s launch event application process:

  1. How to Launch – Publicize? Find out who is the “media”? Where are the future users?
  2. Where are your users finding out about things like you are developing?
  • Newspapers
  • Websites
  • Forums
  • Family & Friends

Key Message

  • eMail them, Call Them, Contact Them, Contact Us, Blog Forms
  • Tell Your Story
  • Listen to the Feedback
  • Keep people in the Loop, Share with Them about new version updates, and more…
  • External Milestones -> Love Them
  • Read “Geeks are Sexy”
About Mor Getz:

Mor Getz has been a Technical and Marketing Writer for more than 10 years, assisting companies in establishing their Social Media Presence; Mor believes in synthesizing traditional and new media skills to generate creative signature copy for companies worldwide. Counselor and Mentor of Women in Business via PROWomen Meet.