Technical/Marketing Writing

Data Management – Going the Extra Mile with Documentation

Recently a South African friend of mine’s house burned down in Cape Town and I was suddenly struck with a childhood fear of when Dorothy in the Wizard of Oz’s house got blown away and destruction set it. Data managed poorly is like a house-of-cards. No sooner you turn your back for one moment calamity sets in in the form of data loss, data theft, cyber theft, which can boil down to millions of dollars in losses.

Data and Resources

SharePoint, Documentation, OCR, Storage and Rogue User what do all of these have in common? At the 6th Data Management and Documentation Congress of 2013, innovative trends in data accessibility, transparency and customer service and going THE EXTRA MILE were the topics of the day. Going beyond sales pitches and getting the message across, supplementary but valuable information about new developments and features or systems were shared and expressed including innovations in software packages and updates of tools in use. Data Management Portals, tools for managing portals with built-in templates and Customer Service Platform Portals and Workflow Management Tools were all part of the innovations shared at the conference, while leading trends were discussed in depth from many points of view.

Microsoft Sharepoint

How effective is it to develop SharePoint platforms today? 12 years ago, back when I started using Microsoft SharePoint it was open-source. The supposition that it has a back-bone because it is Microsoft and people already use it doesn’t effectively get it more users who already have it installed. This point has clearly been lost on the companies who continue to develop it beyond the fact that all the features already exist.

The best implementation of SharePoint that I have used is actually the in-house development done by an aerospace company because of lack of funds; in which case if you are think of buying something please note that Sharepoint today has already got alerts if you buy it off-the-shelf.

Companies developing Sharepoint some of which are mentioned below:

Bynet, Elad – But are their solutions the same?

Related articles

The Documentation Path

  1. The CEO of, Yaakov Cohen raises the awareness of cross-platform mobility (BYOD) with his company’s product which allows for secure documentation across mobile platforms and users.
  2. Solutions Architect, Itamar Abrahamovitz at Bynet presented the Management and Signatures Procedures of Digital Documents using Workflow Nintex and ARX.
  3. A new player in the field, ShareDocs5 – Just Share IT – was launched by Mr. Neil Cohen Ringel, Presale and Sales Manager at the Elad software group.
  4. In the OCR field, ABBYY Fine Reader for OCR Hebrew compatability software, Converts, Generates and Reads accomplishing more than previous softwares have managed to do, according to Haim Ron, CEO of Maagarey Tochna.
  5. Additional projects such as Etan Community Project of the Israel Electric Cooperative were presented, by Ms. Sarit Margel, Strategic Project Manager at Etan.

About Digital and Creative – Going The Extra Mile

Frederik Belsen engaged the audience with some memorable moments in digital strategy where companies, such as Starbucks and KLM decided to break ‘the usual tone’ of extravegance and give something really meaningful to their customer base. One such experience of going the extra mile is described when a boutique hotel in Australia deliberately sets out to implement a ‘game changer’ – the extra night – post checkout – which is free, and every night after that, for as long as nobody else has booked the room…..

Summary of Going the Extra Mile according to Frederik:

1) Identify the little moments (what experience made it unforgettable).

2) Be useful (give real service people love).

3) Connect (communicate in a non-technical way).


To Program Summary (In Hebrew)

To links to presentations of the 2012 conference


About the Author:

Mor Getz is CEO & Chief Writer at TechDocs. TechDocs is a leading Technical Writing and Marketing Writing services company specializing in the Hi-Tech Industry. We write Websites, RFP’s, Manuals, Online Helps, Datasheets, Brochures, Case-Studies, PR’s, Newsletters and more.
TechDocs implements the full set of core values your company represents while delivering User Manuals and Other Product Documentation with User-Friendly ease.
TechDocs defines your project constituents with formidable accuracy enabling you to save time and money on Management issues. Our imperative is to provide you with mission critical documents On Time, while using the vision and creativity at our disposal to raise your Critical Intellectual Property to the Highest Level while making it available and easy to use.
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Technical/Marketing Writing

Experience Matters with James A. Whittaker

I paid particular attention to the intention at this event. I can’t say Microsoft doesn’t know how to make events that count.

I want to believe that Microsoft is trying to authentically re-energize itself into something new. Too many services for developers don’t engage the common man.

The impunity Microsoft gets from the masses, similar to Google, in fact, is due to them always promising a better world – an almost idealistic notion in today’s world of chemical weapons, arab springs and the likes. It is therefore with intention that I say a big thanks to James A. Whittaker for taking the time to come to Israel to speak with us about The Future.

An idealist once promoting the 60’s, like Lenon, has never been stoned.

How would a Distinguished Technical Evangalist make his way in the Tech World if not by being exceedingly good at telling the masses, hey, we don’t DO advertising, someone else does, we just provide you with KNOWLEDGE and serve it to you in MICROSOFT Desktop Applications, such as OUTLOOK.

Listen this guy does a good job, and I liked his future. But then again, I prefer not having my scheduler train me to take Commercial Holidays, I prefer Great Yoga Gettaways (in Hardcopy). I told you I wasn’t going to be easy.

Some concerns about the idea that the government, the municipality or some other non-social activity would take place to bring the data down to the common man were raised…by this stage Microsoft, I was getting tired.


Events, Technical/Marketing Writing

Microsoft Women Think Next 2012

The Microsoft Women Think Next event of 2012 was one of the most progressive Women’s conferences I’ve been to yet, most of all because of the appearance of  Sara Clemens, General Manager of  Strategy & Development, Entertainment & Devices. It wasn’t bizarre in the least to find Microsoft had improved their 3rd Women’s event this year in a vast way.

I noticed that many at my table had been in the industry for 20 years and up, and I was the only single women there. The topic of Work and Family, Work and Life-Balance, which is close to my heart was at the forefront and I really did connect with this, once again, much more than the long Technology session.

Microsoft definitely gave the feeling everything from Parking to Healthy Food and HealthyLiving was provided for.

Only a handful of people I recognized had been there last year, and I was surprised by this as it was the second time I had attended. This year, the age group of the women had matured, and this was a definite factor which assisted in making the ‘sharing session’ at the end of the conference more meaningful.


Dana Weiss – Channel 2 TV Introduced the program and event, giving a talk about the challenges of women to take their rightful place in whatever it is they want to do. Whether you work in Technology or News the same principle applies – if you don’t say what you want you won’t get there.

Sara Clemens – General Manager of Strategy & Development, Entertainment & Devices – from New Zealand, was the first Microsoft speaker and told us that in 2008 she had traveled on work related assignments, 45 weeks of that year… her key points about Innovation were lost on me in relation to her personal story of growing up as a Women in New Zealand a very Egalitarian society where the top 5 places in Public Life is held by women. The model, being very different to Israeli life was fascinating but foreign to local women, despite them having served in the Military (a topic nobody mentioned at the conference).

Prof. Yoram Yovel – Psychoanalyst, Psychotherapist & Brain Researcher – The first male on-stage brought a startling fact to the fore regarding research relating to what women really want to do; I don’t want to spoil it in case you ever get to see his presentation which was really worth while – but as it would be, the Professor showed hard evidence that even though women think they want to take care of children as their number one priority, in actual effect, in real life, this priority is right down their, together with house-cleaning. This fact would probably shock mothers, but I am yet to know the guilt involved with child-rearing as I don’t have any. Another important topic he skillfully unfolded is that actually, Sex, and not Child-rearing or Husband was number one priority – However, I can’t help wonder it the reason for this is that the research was done by a man!

After the first section of comic entertainment I was ready for a break. Believe it or not I was hungry again. While the next speaker Keren Master (Senior Program Manager @ Microsoft Innovation Labs) was getting warmed up into her talk, I really started thinking of another warm drink and eventually found my way outside for some networking. Again I liked it that Keren’s lifestory was so interesting and would have preferred to hear more about that, directly from her. Yes she takes her work passion home with her and shows the kids what she does, but it was lost on me, not because I wasn’t interested, but because I envisage having a product in my hand to test out if it is really THAT sexy.

Just when I thought I was going to have sugar depletion due to there being no food or drink to be had, plates of lovely desserts appeared and I once again could breath and think at the same time, memories of last year, far behind….

The event was held at Q Events at Kibbutz Glil Yam.

About Mor Getz:

Mor Getz has been a Technical and Marketing Writer for more than 10 years. She believes in synthesizing traditional and new media skills to generate creative signature copy for companies worldwide, assisting companies to establish their Social Media Presence. Counselor and Mentor of Women in Business via PROWomen Meet.

Events, Technical/Marketing Writing

Women Think Next 2011 by Mor Getz

I think I’ll be MUCH kinder to this Microsoft Women Think Next 2011 event due to the simple fact that it was self reflection & proof that the Sunday event Think Next 2011 (the men’s event) was so bad; and I have to say I can’t help but wonder why they can’t see why women don’t come to the men’s event even though they claim to want to have women there.

The soft colors, the flowers, seating, cushions, tea & coffee created an ambiance, so that even when Microsoft started pitching their Bing Mobile, I wasn’t put off or annoyed. They went out of their way to ‘wait their turn’ this time before shoving in their oratory excellence and conditioning to ‘motivate’ (blah).

Added value was definitely given here. Some of the women’s issues too. As tactfully presented by one highly professional technology spokeswomen, perhaps next time instead of assuming the position that women leave the work-place at the height of their career, why not ask them in person why they left at the height of the career, that is to say, if you really want to know, that is…

It was a great event for Women Entrepreneurs and certainly speaks for itself in creating a source to look up to and content which is relevant.

I want to Thank Microsoft for having me and hope to attend this event again, next year.

This is a video of the event taked by Microsoft R&D:!/video/video.php?v=10150176069531327&oid=282281666473&comments

About Mor Getz: Mor Getz is a Technical Marketing Communicator in the Hi-Tech & Middle-Tech fields. For queries about coverage of events and exhibitions, newsletters, blogs and more, please enter your contact details in the box below.

Events, Technical/Marketing Writing

Think Next, Microsoft by Mor Getz

Admittedly I arrived at Microsoft Think Next 2011 sick. However, I wasn’t a grouch until after…

Setup was outdoors, it was raining and they opened late. The food did not have any proteins in it.

After 30 minutes a person of height 1.54m had nothing to see as it was overcrowded.

The games on show had some special features on them, but the whole event couldn’t possibly be about Games, can it?

After doing a round in the exhibition, I parked off upstairs to check things out from on top. I overheard conversations about technologies and was happy to get a whiff of it from up there.

Eventually I went down to see who had arrived, but found I was on a soloist mission for coffee. There was none.

Eventually x2, I joined everyone at the event opening, seating myself near the back.The opening speech keynotes were about technologies I’d witnessed in 2010: The idea of the cloud, repeated (as I saw it at the Amazon event). Microsoft seems to have a solution for everything already done nowadays (what’s the added value?). Did you know Microsoft has their own version of Google Earth? I’d never quite been so cynical about Microsoft before (but am deciding to quit while the going is good). Yes, they are buying up startups. Yes, they showcase what’s going on. From my last entry I think the most amazing thing that Microsoft has purchased lately is an Israeli technology designed by PrimeSense which is the Kinect Obox.

I want to give these guys some credit – they are Microsoft after all – the problem is not the credit they deserve but the unbearable lightness of being which promotes, what? Technologies that reduce IT personnel & promise you a quick return on the ROI? I’m not sure I saw any ecological value, or promotion of desirable skills here.

Some of the Technologies I tested, which were not Microsoft did not work. That didn’t give me much hope that if they were Microsoft they would – simply from past experience.

One company which seemed to stand out because of its hardware nature is .Net Gadgeteer (Microsoft). Gadgeteer is a rapid prototyping platform for small electronic gadgets. It’s a quick and easy board design unit enabling programming, assembly of electronics and quick physical enclosure fabrication using computer-aided design. Again this type of technology takes the profession of board-design to the limit as you don’t need someone external designing for you, you can do it in-house.

Microsoft Women Think Next 2011 is happening tomorrow. Hope I’m in a better mood, but I’m sure there’ll be much more added value. That’s for sure.

Keep tuned.

Some other posts regarding this event:


The Wadi:

About Mor Getz: Mor Getz is a Technical Marketing Communicator in the Hi-Tech & Middle-Tech fields. For queries about coverage of events and exhibitions, newsletters, blogs and more, please enter your contact details in the box below.