Technical/Marketing Writing

TechCrunch: Salesforce buys Slack in a $27.7B megadeal

TechCrunch: Salesforce buys Slack in a $27.7B megadeal.

Technical/Marketing Writing

Providing Non-Stop Service

24/7 Maintenance Agreement?

Does your Company provide services around the clock? Do you generate any number of document to support maintenance personnel?

Sometimes companies provide Installation manuals for large machines but leave the Maintenance to chance, because they bring the machine back to the factory for maintenance.

Don’t leave your maintenance to chance. The more authoritative the document, the more Information, Cautions, Warnings and Notes there are the more safety requirements you have, the more the regulatory department will be involved, the less overhead there will be in the long run.

Companies that provide semi-conductor, printing, 3D, and other at the macro level depend on Maintenance Warranties and Legal Print and the need to provide the documentation together with a Maintenance Manual.

Such are the workings of Railway, Aerospace and other large manufacturers in the various fields, including Automotive. When it comes to structuring, methodology, intermittent maintenance, change orders and frequent repairs stipulations for safety regulations, the documentation should be fault worthy.

No amount of work-arounds need to be applied. Although somewhat long-winded, the non-arbitrary nature of some of the warnings and preamble to the main data may actually save work; but most importantly can save lives – Especially, when alluding to working with laser and other beam type products that might also be military grade.

To stop speculation, the myriad explanations might be reused in various texts and this promotes knowledge for teams that work under pressure in a simple graphic and textual nature.

Whether piloting a light airplane or using a tool kit to troubleshoot on-the-go the Maintenance Structure of your document is essential. It should include:

  1. Warnings
  2. Pre-deployment
  3. Installation
  4. Deployment
  5. Maintenance
  6. Troubleshooting

To maintain a well formed maintenance document is much easier after doing it right the first time. A properly formulated document which could take a couple of months to write, is of far more value in the long-run especially where Reliability Centered Maintenance (RCM) Processes are in place. How the part was changed last time, might become critical when factory personnel are off duty, under lock-down or the maintenance procedure is required once every number of years (only), in which case the procedure may have been forgotten.

For more information, contact

Technical/Marketing Writing

Happy Rosh Hashana 2020 – Time to Squeeze the Honey

Happy New Year, Rosh Hashana 2020 is here.

Time to Squeeze the Honey 
Making things work as best as they can, providing answers and pushing forward; That is the name of the game this Rosh Hashana 2020. TechDocs would like to offer any assistance to fellow Humans, and Technical Writers as one. We are continuing to offer services to Startups in the Medical, UAV, FinTech, Cloud and Aerospace realms, as well as others.
Keeping in touch, helping others keep a chin up is the name of the game NOW.

We’re blazing the tail-end of Corona, hopefully this time!

Technical/Marketing Writing

LinkedIn sued after being caught reading users’ clipboards on iOS 14

LinkedIn was recently caught reading users’ clipboards on iPhone and iPad thanks to the new privacy features of iOS 14, as we reported last week. Even though the company claimed it was due a software bug, there’s now an iPhone user who’s suing LinkedIn for supposedly reading sensitive content from the clipboard without permission. more……

LinkedIn sued after being caught reading users’ clipboards on iOS 14
Technical/Marketing Writing

SwellPro releases new product for drone fishing

Drone fishing is becoming a real thing. And SwellPro has just released something that will allow SplashDrone owners to safely troll a baited line without fear of losing the drone with a snag or large catch. Fish fry, here we come! Drone fishing Yes, it seems there is a growing market for people who want to use their aerial drone as a fishing buddy. And we say “aerial” here because people have already been using underwater drones like the PowerRay Wizard for carrying a line or general underwater reconnaissance. If you haven’t seen what the PowerRay line can do, it’s worth checking out this video. It’s like having your own Remotely Operated Vehicle, because that’s exactly what it is. Who wouldn’t want a video feed that provides a view from your own tiny submarine? SwellPro knows that some of its users like to fish, and has already come up with three devices that allow the pilot to carry out a fishing line and drop it precisely where you want. The only limit is how much line you have on your fishing rod, though theoretically, at some great distance, weight will become an issue. The new widget is called Trollsafe (a name that sounds like an internet app for keeping trolls at bay). It’s an adjustable device that allows you to set the tension for holding your line while trolling. Think, for a second, what might happen if you were trolling and a fish struck the hook. If that fish was of any reasonable size and decided to dive or run, it might be taking your drone with it. And while the SwellPro line is designed to handle the water, who wants their drone dragged underwater? Not you. So the device has your line threaded between two ball bearings. You control the tension those bearings place on each other, allowing you to set for variable weights. Point is, when something hard pulls on your hook — whether it’s a fish or a snag — the line will release from the drone. That ball-bearing mechanism holds your line in place, but releases when necessary Drop that line Want a little tutorial on drone fishing with a SplashPro? Or course you do: Wait, there’s more It’s kind of addictive, this waterproof-drone fishing concept. Hmmm… that’s got me thinking: Reasonably priced Want one of those Trollsafe units? They’re actually very reasonably priced. You can pick them up for $29 directly from the SwellPro site. But remember, this is just an adjustable safety system to ensure the line will drop from your drone if the tension becomes too great. If you want to be precisely controlling when your line drops, you’ll still need a payload release system like the PL1, PL2 or PL3 fishing rigs. Would you try drone fishing? Would you prefer to be using an aerial drone like the SplashPro, or an underwater robot like the PowerRay? Let us know in the comments!

SwellPro releases new product for drone fishing
Technical/Marketing Writing

5 Pieces of Documentation Your Company Cannot Live Without

Like baking a cake there’s a recipe that companies need to follow to get the work done.

It’s way too often that a company who is heavily funded, does not have the basic paper-trail necessary, even when their original business-model stayed the same they may still not have a Company Profile. It is even more relevant to have ‘the basics’ when you’re pivoting, as this is the basis of getting serious work to happen.

If you are a frivolous Investor you should consider these documents the cornerstone of ‘Must Haves’ for the company you’re investing in.

Why is that so? Each document answers a question. A company that does not answer the 5 questions (how, what, when, why, where) is likely not to follow through on their promise – 


These are the documents and the answers your company should provide:


This is the ‘What’. It’s the most important part of the Content. If poorly written the readers will not ‘get it’ in the first line or two. It should give an orientation to the topic, purpose, situation, audience of the Product.


This is the ‘Where’. This is the main contents of the product and can include examples and illustrations to give context, in relation to factors About the Product. 

Company Profile

This is the ‘How’. This is the document in which the Company tells it’s investors how it plans to ‘keep it up’ and uphold the values and ethics of the Mission Statement. How does the Company ‘do its work in the world’.

Product Overview

This is the ‘Why’. The Product Overview is not really about doubling your conversion rate, it’s about giving a Technical Overview of your features & instead of a list, you get to write all the features in this ongoing document. It’s a very important document and possibly the most important one for both Marketing & Product departments. A must have.

Getting Started

This is the ‘When’. The Getting Started, is sometimes mistakenly called a ‘Quick Start’, but it isn’t. Those are two completely separate documents. The Getting Started is the document or part-of a manual that describes all the button options, drop-downs, radial buttons, filters and UI/UX standard usage of the Product

Tip: It is a full-length chapter that enables the User of the system to know in advance where to find things, while at the same time, it magically shortens the User Guide by 25% making it the single most important part of a User Manual.

Technical/Marketing Writing

What’s Trending in Technology NOW! By TechDocs (April 2020 Newsletter)

The Power of Drill-Down

This Newsletter is about drilling-down through layers of data put together by a myriad of technologies to help find solutions to defeat the COVID-19 virus and LET MY PEOPLE GO this PASSOVER 2020 ~


In Passover 2020, people have the technology at home and in the office, to Zoom each other. Someone may always be watching over you though, like big-brother, with the power to use all your ever logged social-media, texts and more, creating A Covid-19 Alert blanket for Government Agencies throughout the World.


The Technology around which NSO delivers its product package has been around for a number of years already. The Analysis of your data, be it Social Media, WhatsApp, and GPS location services and applications enables NSO and companies like it to Find – Drill-down – Map & Repeat to gain perspective of YOUR whereabouts and to lockdown the Covid-19 carriers in your communities.

Your cellular phone could be working to your detriment. Your cellular phone can triangulate your data via GPS, Bluetooth and Wifi, in any locale, and can identify your exact whereabouts, ie even on which floor you are, so that if you are in the same building as a Corona patient, but not on the same floor, you may not have to go into quarantine.

By drilling-down to your details, bank account, GPS and inventory lists, businesses or neighborhoods could be watched using analytics, and BI, to eventually formulate a mathematical blueprint which would impede your community’s movements: We’re no longer in the wild.


NSO has competitors in the Open Source technology world. On the 27 March, 2020, an article about How open source software is fighting COVID-19 was published in which thousands of open source repositories that mention datasets written in JavaScript and Python, while at the same time discussing several open hardware makers helping to stop the suffering caused by coronavirus, which is a totally different angle than the NSO Group offering.

Another mention goes to Intellexa, who provide Pandemic Solutions for law enforcement and intelligence agencies with a comprehensive portfolio of premium best of breed intelligence solutions.

Amidst the various technological proposals to fight Corona Virus for Government Agencies and Law Enforcement, is the good old classical Phone Monitoring technology solution. The Surveillance Industry Index toolkit provides thousands of company details – some Governmental, for Phone Monitoring solutions.

As early as 26 June, 2019, Fast Company wrote an article about the Dozens of spyware firms that offer a range of surveillance options, called: “Inside the shadowy world of spyware makers that target activists and dissidents”.

There is no way around it: ““Of course, your iPhone can be strong as you want security-wise, but if the mobile network leaks information, that’s outside the control of the phone and Apple. Companies like Circles are very actively promoting that they can track the location of a phone through SS7.”

This once ‘growing and controversial industry’, with the significant twist of COVID-19, has taken on an institutionalized flavor, the legality of which has not yet been fully explored.

CORONA TECHNOLOGY – Improving Business through Tech

Yesterday, 9 April, 2020, IsraelDefense published the release of the newly developed Wix site, CoronaTech Israel, which is destined to publish and connect Startups in the studies and findings of the COVID-19 virus, while acting as a one-stop-shop for all the Israeli and International knowledge in one place (hopefully).

Yours Always, The TechDocs Team

About the Author:

TechDocs: Technical, UX/UI & Product Marketing Documentation Services is the No. 1 Technical Writing brand in Israel. We are indispensable to our customers, writing User-manuals, API’s and other Customer Facing documentation all over the World today. Our mission is to be indispensable in the fields of UX Writing which is the trending field today.

Newsletter April 2020

Technical/Marketing Writing

Foodvisor automatically tracks what you eat using deep learning —

Meet Foodvisor, a startup that has built a mobile app that helps you log everything you eat in order to lose weight, follow a diet or get healthier. You can add data by capturing a photo of your plate before you eat. We’ve spent a little over two years doing…

via Foodvisor automatically tracks what you eat using deep learning —

Technical/Marketing Writing

How to run an open source doc sprint

This is a real-life write-up about “How to run an open source doc sprint” by Sarah Maddox. Kudus!

Technical/Marketing Writing

HLS & Cyber 2018 – Day 1


Today, I was honored to be part of an exceptional Convention, the HLS & Cyber 2018 convention, organized by the Israel Export Institute. There is so much to say about what they are doing, alone, however, I must give a good word firstly to the coffee. A little bird told me that the best coffee in the place was the coffee made at Q Cyber Technologies, where the Ripples coffee maker made digital drawings on the cappuccino. Great coffee, makes a good conference!

Making the rounds I met many very interesting technologies, including a couple of face recognition platforms, that don’t leave many people ‘incognito’. All the companies at the conference had well attended booths, including, BriefCam, AnyVision, Aeronautics Group, Checkpoint, and G1.

The sponsors included some traditionally military backed technologies such as IAI, MER Group, Elbit Systems and Rafael, which had a predominantly large numbers of male attendees at their booths.

Lt. Gen. (res.) Shaul Mofaz

I was happy to attend the opening video presentation of a seriously feature-rich Home Land Security contingency plan for an HLS & Cyber attack that included impressive strategic and defensive maneuvering of resources in real-time.

After the opening remarks given by Sharon Kidon, Lt. Gen. (res.) Shaul Mofaz, Former Minister of Defense, Former Chief of Staff, Israel Defense Forces, took the stage and gave the technological perspective of Israel Cyber Defense reality in today’s day. It was an endearing beginning, however there were still so many companies to meet and people to speak to, after MK. Eli Cohen, Minister of Economy and Industry of Israel began speaking, I went out to the convention hall again to meet new Startups.

After the 10:00 o’clock break, I spoke to the Israel Export Institute representative of the new initiative called “Identify Top Targets With DiscoverOrg” introducing overseas interest with Israel’s Cyber Technology offerings. The new ‘Scoop’ option enabling specific line by line information, or the full database of 500 lines search-option for $12,000. Of course, you can come in to the Israel Export Institute and view the details for FREE; downloading reduces the number of credits bought. The ‘Report Link’ feature enables you to buy data from reliable sources as PDF files, while ‘Statista’ enables you to subscribe to an Infograph which can be downloaded and put into use on PPT presentations, and the likes.

Identify Top Targets with DiscoverOrg

I must say, that above and beyond the stunning conference they produced, The Israel Export Institute also starred in the PRESS room, where the international press were waiting for Mr Adiv Baruch, the CEO of the Israel Export Institute to give them a speech. The countries attending were Greece, Costa Rica, South Korea, Israel, Latin America, Panama, and Italy.

After an initial welcome to the HLS & Cyber conference, Mr Baruch, explained that when you come to this conference it is in the context of understanding the past and seeing the future. The Biblical Jewish roots of 4000 years play a part in the Technology which is in every aspect of our lives.

Why Hi-Tech and Low-Tech is the future of creativity is a mindset due to Israel not having any natural resources except the intellectual brain. As a small country with the highest percent of Nobel prize winners – we are so open, and welcome every country around the world with “the most beautiful house in the worst neighborhood”.

The inception of technology in Israel, was as a military solution for civilians; creating advantage, if not in size, in the numbers of tech and cyber companies, who identify threats, and intercept attackers.

We all want to be connected, and billions of sensors are accessing data at massive cost – medical devices, remote surgery, medical records, bank accounts, all are under threat – it’s only a matter of resources as to how long it will take for them to be exposed.

Some numbers given by Mr Baruch:

  • $100 billion dollars export in Israel
  • 10% is export due to HLS and Cyber
  • Over 1000 companies developing HLS & Cyber solutions
  • $10 billion  dollars exported and growing exponentially
  • $380 billion dollars expenditure
  • 2.43 trillion dollars damage due to Cyber attacks

Mr Baruch concluded with the following statement: “We are expecting to see tremendous growth of expenditure in the Cyber space.”

About Germany:

HLS is US terminology. In Europe, the Europeans only lately realized that terror is not only an Israeli problem. Joint research programs on biological, medical, telecommunication, and cyber threats have developed. There are much more opportunities than before to share our unfortunate experience, here in Israel.

About Italy:

Many more delegations are exposed to the solutions in Italy and have gained acceptance and respect regarding the adoption of financial and healthcare, Big Data, personalized information and security.

About Greece:

The numbers are still at a minimum, but relatively growing. Greece is just overcoming the economic crisis, they’re getting there…

A diplomatic honeymoon is taking place, Greece has tripled all commerce with Israel, the banking system in Israel was originated in Greece. It is easy to understand each other due to us being similar cultures. The Oil Embargo is no longer relevant, and the relationship is as neighbors.

About Tokyo:

Olympic Games – Tokyo – 2020

How should we prepare for Cyber attacks? What kind of cooperation is Israel ready to provide?

The design and development of the Olympic Games in Tokyo has already been implemented – in the Beijing Olympics Israel implemented all the Technology threat and dynamic.

Every month 11,000,000 new malware threats are created. Whenever there is a concentration of people – a large mass – the cyber threat (as warfare) exists with so many visitors. That is a huge target to attack / overcome with transactions on ATM’s and electronic data. Besides this, an intense amount of air-traffic, and airplanes presides in one location at one time. How do you react when crisis occurs?

We’ll leave that up to the big boys to discuss during Day 2.


Satellite Events at HLS & Cyber 2018

Hope to take part in this event again next year.










Other companies I saw also appeared in the conference prospectus, such as:

Cognigo, Promisec, empow, Controp, CymbioT, RoadMetric, Qognify, MS Tech Ltd., and Xsight Systems, Septier Communications, Cortico, Axon, Vision, NowForce and Airobotics.