Events

Tweet Your Prayers @TheKotel, They Might Be Answered #TheWesternWall #in

“On June 7th, 1967, Israeli paratroopers liberated the Old City of Jerusalem. Soon, thousands upon thousands of Jews thronged to the Western Wall, the only remnant of our Temple.  After years of yearning to touch the stones that tell the story of our history, we had returned home to Jerusalem.”

In 2009, Alon Nir, started a Twitter account for the @TheKotel. When he did this, thinking it would be cool, he didn’t realize the impact he would have on a generation who relied on their prayers but didn’t have anyone to place them in the Western Wall.

Alon’s mission statement is: To affect change by facilitating prayer

Alon, an economist by training, created a Twitter page for @TheKotel, which is available for anybody in the world, from any denomination, who wants to tweet a prayer and have someone cut & rolls it and sticks it in The Wall for them.

Alon shared his economic view as a non-profit, of how to be an anti-startup (non-profit) & succeed at the 140 Character Conference in New York. Alon tells the crowd about some of the principles of @TheKotel’s success.

The Anti-Startup – go to market without a product, figure things out later…

The Western Wall in Jerusalem has great divine presence. When he set-up a twitter page for @TheKotel he didn’t realize the impact, but when the media picked up the story CNN, BBC, Fox News, Reuters, New York Times, France Deux, Romanian TV things went wild.

Thousands and thousands of new prayers were suddenly waiting to be processed by him. Ofcourse Alon was consumed with joy, however now there was a processing issue – so Alon Tweeted:
“I’m overwhelmed”, some of the replies included, “God won’t give you more than you can handle”; and then guess what? Twitter suspended the account, twice, as they suspected that @TheKotel was a spammer. The thing is that he got so much traffic, so many followers and so many prayers, in such a short period of time. This was a blessing in disguise as so many prayers needed to be processed.

Suddenly his project became A Cause, and people quickly came to assist. An easy software program was introduced by his brother instead of cut & paste, and some volunteers appeared and suddenly the prayer for cutting and folding prayers was answered. The idea of a prayer sweatshop was swept aside as people and technology provided solutions, which eventually brought about the beginning of the iPhone App.

The App

The new iPhone App came into being after the 140 conference in Tel-Aviv. The service was originally launched on Twitter, and an iPhone app ensued. Now it is time to develop an app for the Android mobile operating system, and to pay for this project we have opened a donations page for contributions.

All funds will be used for the Tweet Your Prayers @TheKotel operation, even if we fail to reach the goal, or exceed it.

The Object of Creating Meaning & Affecting Change has Been Reached

Merely sending a prayer to the Western Wall can change people’s lives.

One person wrote: “Significant personal losses have caused me to question my faith and wonder if God is there or if he cares for me. The work you do resonates with me and has begun to rekindle my faith. Thank you for this gift.”

Tweetyourprayers.org

Practice the centuries-old Jewish tradition of placing prayers in the Western-Wall (a.k.a the Kotel) via Twitter. Visit the website for more information.

http://www.tweetyourprayers.info/

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Technical/Marketing Writing

Tweetdeck Techniques for ‘Following’

Hello! This is a short article about the best techniques on Tweetdeck for ‘following’.

Firstly you can follow anyone, a list, or a hashtag on Tweetdeck.

If you didn’t know this: Click on a hashtag you want to follow and the stream appears on the furtherest right.

Tweetdeck saves all the hashtags you followed so you can return and use them for the events the following year, or when it takes your fancy.

Why is this good?

Following a hashtag means you can be involved in events while being at your computer/ipad, and more.

It gives you the freedom to participate and take part.

Sometimes visuals are streamed online and you can take part by watching the video stream and the twitter stream on Tweetdeck which makes for a more intense experience.

How do I use Tweetdeck?

As a tool, i find Tweetdeck, sturdy and reliable and it lets me be on top from where ever I am enabling me to take charge of more responsibilities while still remaining present.

Finally, i want to tell you that participation is not compulsory. Although most conferences even have twitter streams running inside the main lecture hall, if you have wi-fi feel free to join, otherwise you can just ‘listen-in’ to what people are saying.

Have fun with it, it’s not a chore. We can always use more tools to make our experience fuller and this is definetly a strong feature on #Tweetdeck.

Enjoy!

Events

eMarcom Conference 2011

The e-Marcom Conference at the Megamot College in Azorim, Kiryat Ariye took place on 19 May, 2011.

Much of the event was ‘packaged’ to produce hype for the www.marcom-mall.co.il site. Shlomit Hertz, CEO of Marcom-Mall gave a short introductory speech which reminded me of my early days as a Marcom: When everyone thought I was the Secretary, but I was doing alot lot more.

The production began on time, but like so many other Conferences I attend, very soon we were running off-course; that and some changes actually made me miss the talk I came for. Pity!

The event was great, the people were great and here are some of the pearls that I reaped:

Lior Manor a world class magician and Infotainer gave alot of timely relief and relevant content throughout the day. His site may be found at http://www.liormanor.com/. I’ve known Manor for quite some time now, and he always delivers outstanding quality stuff.

Sharon Israel, CEO of Xtra-Mile, presented some of the milestones of Marcom Budgeting. She gave hands-on information about her experience on personal branding and marketing and some of the milestones to Marcom success, including how to measure the number of leads & meetings necessary to reach a sale. One of the case-studies given was the Survival School of Chanoch Budin, Israel ex-Survivor show finalist – which really impressed me, however when I did a search for Chanoch’s company it was hard to find.

Kobi Magnezi, Channel Manager, Matrix –  spoke about Mobile Presence and the Conversion Rate using, Choice, Consistency & Continuity. I was very much taken by Kobi’s talk and liked the new concepts I learned, re “Placeshifting” (zappaware), “MySkyStatus”, “Calldinator”, Doctor’s App, Chase App and other concepts which were wildly new and insighful. The idea of the mobile wallet and the destination of development in the financial field was especially important and his finale statement was: “Not all one-night-stands are for long term relationships – one needs a platform for long-term, and security over time.”

Gila Gideon is a recruitment specialist whom I met on LinkedIn, today she is CEO of Effectiva (no English site). Since I myself have been on LinkedIn since it’s inception it was a nice surprise to finally meet her, and since I have used the LinkedIn platform for advertisments for my business and my client’s businesses I was very happy to hear her talk about LinkedIn as a Tool for Interaction. I was just surprised her Facebook page didn’t come up on Google when I searched it.

Kate Shopper, from Social Media Manager, ECI went into the details of Increasing Engagement via Personalization; by this stage we all understood we need a landing page, this is her’s: http://www.kateshopper.com/

Oren Bason, CEO, All Media gave a historic drill-down of Web 1.0, 2.0, 3.0 stopping mainly on the Journalist’s position in today’s age and lingering on “Makam’s” platform for ‘Who is Saying What About You’?…Blog, Tweet etc

Unfortunetly, I didn’t get to see Ron Pick from Clickwise. Hope to bump into him next time without having to pay for a conference 🙁

All in All a good show. I want to thank everyone for putting it together. Next time please include lunch and some more breaks…

A note for speakers in general – I noticed in my searches that many of these speakers don’t appear to have done any SEO on their name. This appears unprofessional, but i guess it may be that it’s because they thought nobody would look for them in English?

-(fin)-