Technical/Marketing Writing

Alibaba debuts ‘smile to pay’ facial recognition payments at KFC in China — TechCrunch

China is streets ahead when it comes to digital payments. The latest leap is facial recognition technology that allows a customer to pay by literally flashing a smile. Alibaba’s Ant Financial affiliate launched the ‘smile to pay’ service in Huangzhou, the location of the company’s global HQ, where it is being trialled with KFC. As…

via Alibaba debuts ‘smile to pay’ facial recognition payments at KFC in China — TechCrunch

Technical/Marketing Writing

3 Co-Working Spaces in 3 Days (Israel) – AYEKA, WeWork, Regus Atrium

I started out my 3 day expedition after numerous cancellations on my part to see additional working spaces. I had a clear schedule but it quickly filled up and I had to reorganize. In so doing, I realized I need a space close to home, in walking distance from my house. I’m familiar with Regus and had visited their Aba Hillel Silver office a number of years ago.

I dreamed one night of The Atrium, on Jabotinsky, and what popped up for me when I Googled it was Regus Atrium. What an idea! To me that was killing two birds with one stone. I got a phone-call from Barcelona following my online form registration.

Regus that International flavor of elegance & old-money, a little unspontaneous but the luxury makes up for it. At any rate, with the International crowd, Regus is the original and takes precedence to the WeWork attitude of ‘live for the moment’.

Regus says ‘live a little’ – I argue that for the pittance of a Google AdWords first line rental you can get the full Monty. Let’s call it the 5K package. It includes the fantastic office space for a single or for a company, and includes the virtual office package to the few times a month people too.

The place is imbued with decorum, and a work-ethic second to none. Take note that your company name is displayed on the board together with full-timers once you are on-board. This is a real-time perk which none of the competitors offer.

In this day and age, it’s very difficult to get a cup of coffee as exquisite as I was served at Regus, on my visit. But, this was second to the one-on-one detailed listener I met in Hadar, the Regus Area Manager, and spokesperson. I was very impressed with her and felt I’d finally met someone who agrees with me, even though I usually have all kinds of ‘new’ ideas.

All the way down the corridor, at the opposite entrance is a very well-known company, called Polycom, now sitting there after many reincarnations.

The following day, I had a Founders Factory event. The fact that it was at WeWork, Ibn Gvirol, was once again killing two birds with one stone.

Parking was not a problem. I found my way into Dobnov 7 WeWork space by following two men who’d opened the door. The fact is that it was the wrong one, but I still had a squiz around and noticed that there was a hostess at the door explaining about the place. It was well decorated, had various levels and on the roof there was very loud speaker volume happening for a conference in a caregiving field, which I heard once outside the building.

I made my way a few steps around the corner to the Ibn Gvirol WeWork space. At the front-desk was a security woman who had not a clue about WeWork, and I was ushered in on a list of attendees to the upstairs bar area by a hostess where I got a feel for the place and the networking potential (albeit not for the work potential).

I distinctly remember arriving later than I had planned and there was nothing extraordinary about the meetup except the space, as I’d never been there. Still, would rather not have had to pay for parking.

In both Regus and WeWork really the pictures taken are seriously undermining the beauty of the place. I think someone that wants to actually work though needs to think more about the position of their office, how quiet it is, and more, than if there’s a networking event. Yes, networking events are fun. I’m still considering which office is suited to a time sensitive writing job.

It’s true I’ve been noting things quite generally and would consider that following factors when renting a virtual office:

  • Virtual assistance requirement
  • Position of office
  • Working hours
  • Event schedule
  • Lifestyle options
  • Parking

AYEKA, isn’t that ‘right here right now’? Then why do they still have ‘Coming soon…’ on the building. I’ve been informed that AYEKA, is ‘where are you’?

At any rate, after trying to figure out the name of the working-space, I was invited for an event & after registration got authorization to come even though I didn’t do my homework. When I arrived I was ‘picked out’ at the door – dammit (#fail). Luckily eventually I realized I know people there, but otherwise completely Jaffa, I’d have to say Jaffa really has it all.

I liked AYEKA’s large, industrial, bright office space. Very cushy without going overboard. I did not see the gym though and wondered if that’s just a selling point, bringing me to the next question; what is AYEKA’s outlook from the point of view that of the three Co-Working spaces it is the only one without additional branches….mmm can this work? Also, Jaffa is lovely but I hear of more and more people running into work nowadays from the outskirts of the Tel-Aviv sprawl – Which working space is the fairest of them all?

AYEKA, it has a flavor. GeekTime sit there. Is that by the way or innovation? Does GeekTime have the clout to buy AYEKA? I can’t help ask these questions…it’s in my nature.

Technical/Marketing Writing

5 W’s versus Documentation ‘go-to’ person

Let the feeling sink in. Your boss has just stopped you in the corridor and told you “I want you to follow-through on all documentation processes in the company”. Your heart sinks.

It’s been a number of hours since this incident and you are still trying to figure out how to fill in the documentation gap which needs bridging since you became PMO over 4 months ago. If it had gone to Product, this task would have come out of their budget or Marketing, but shouldn’t this be in R&D?

The project Gantt is empty, needless to say it’s going to take more than one person to fill.

Where do you start? If realizing your dream is what is at stake, it’s more than a project management goal; meaning, if you want to settle for less you’ll continue to drag your heels instead of going to the ‘go-to’ documentation people.

With over 20 years experience, TechDocs has become the ‘go-to’ company for turn-key documentation projects. TechDocs will help you figure out the 5 W’s:

  • What needs to be done?
  • Who needs to do it?
  • Where will the budget come from?
  • When should it have already have been ready?
  • Why did the gap happen?
  • How can it be managed?

Technical/Marketing Writing

Mobileye baught by Intel

Intel, the world’s largest producer of computer chips, has agreed to purchase Israeli company Mobileye for a reported $15 billion USD. If finalized, the deal would become the largest tech deal in the history of Israel. Mobileye specializes in self-driving car technologies, and recently made news for a deal with BMW to use its technology. […]

via Intel purchases Israeli tech company Mobileye for $15 billion — According to History

Technical/Marketing Writing

Technical Documentation Check-List

Your manual will be perky if you can answer YES to the following:

  • Does the manual describe the procedures after the version update?
  • Do the procedures work?
  • Have the screen-captures been updated to show the current running version?
  • Have the screen-captures been updated to show available new options, pop-ups and floating windows?
  • In cases where windows can be accessed in one or more ways, are they fully described in the Getting Started, Quick-start or the Procedure itself?
  • Does every heading 1, 2, & 3 have a lead in sentence introducing the subject?
  • Do you have updated fields, styles or buttons which you need to carry over from other files to update the template?
  • Have you checked your Grammar & Spelling?
  • Also, Technical Manuals should be tested in the same way the product is tested: Documentation bugs should be added into the QA bug report system under Docs.
  • The documentation and products teams should review the data, while the QA should test the data.

Contact us for an online consult:

Technical/Marketing Writing

How to write a QUICKSTART: “Colorful is nice but aim for Gold”

  1. Don’t tell ‘the story’: Implement a step structure using a Font Set or other Formatting.
  2. Use Callouts and Arrows: Show What & Where to systematically cut reading time.
  3. This is not the place for Concepts: Rather give an Example and “shoot for gold”.
  4. Addressing Issues:  Do this in your Blog Space or References to other subject matter written elsewhere.
  5. Everything should be Aggregated in not more than 8 steps.


Technical/Marketing Writing

To Publish or Not To Publish – That is the Question

Happy Passover 2016,

Your User Guides took long to write, due to development issues and the fact that your service people are on-site at the Customer.

Finally you have reached the promised land and the Guide is ready. So how are you publishing your Manuals?

All too often, the User Guide is sent directly to a customer who uses it as a prop for their keyboard, or worse.

The best case scenario is they come back a year later with requests. The worse case scenario is they call the service center and nobody knows why. Is the manual outdated or has the wrong information in it?

Publishing user documentation to the public is often undesirable to companies.

What can you do with your much needed documents?

  1. Use a Knowledge-base with Username & Password (eg Atlassian).
  2. Publish to the cloud with Username & Password (eg. Dropbox).
  3. Publish to your website with Username & Password.
  4. Publish to all of the above without Username & Password.

Make sure everyone knows where your Data is published using PR to your verticals & provide updates from time-to-time.

Technical/Marketing Writing

Morgan Freeman Is Finally a GPS Navigation Voice

Driving just got a whole lot better

Source: Morgan Freeman Is Finally a GPS Navigation Voice