Technical & Marcom Writing examples (available on request)

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Brain-Storm Your Business EVENT! @ Mystic Rose, Namal Tel-Aviv

Hi There,

PROWomen Meet is hosting a Brain-Storm event for Men & Women who want to get input from other professionals about questions they have regarding their business & to gain professional know-how from the participants about operative, creative, financial and marketing aspects of their business.

Each person will get 2 minutes to present themselves. The event will be a participant event with loads of mentors with business talent!

Event Details: Mystic Rose at Namal Tel-Aviv, Tuesday, 18th January 2011, 20:15.
Located opposite the Reiding parking bridge so all you have to do is cross the bridge. The building has got red highlighting on it. (Parking at Reiding is FREE & also next to the power station.)

The cost of the event is 50 nis, coffee & muffin are included.

To sign up and pay please go to the RSVP! page and add your details and how many people you are RSVPing for:

Mor Getz

Chairperson of PROWomen Meet

My take on SphinnCon 2011 -> SEO or Linking, Is that the Same?

My day began with the usual parking scuffle, but eventually I got my first cup of coffee 5 min. to nine. Inbal Hotel was all decked out for the appreciative ‘late’ comers and the likes.

Although most complained they couldn’t get a handle on Wi-Fi, I think since I was connected I probably was the only user Tweeting as the show began.

The line-up was packed, and I started my day with ‘Paid Search Tip’: Clue -> I came unprepared.
The most relevant data I got regarding Paid Search Tips was the location based searches integrated into the campaigns as of quite recently, according to the panel.
Truth be told, as a first-timer here I really needed some basic terms, and certainly felt empowered by at least one speaker on this panel. Dan Perach, ascertains that the Mobile click-to-call feature will be a block-buster once appended to keywords. I ran home to see if my Adword campaigns can do that… Does anybody know?

Another no-brainer which was way past the speakers ability to answer is why Murphy’s Law keeps working in such a way as to create higher CPC’s  for 2nd & 3rd ranks, rather than 1st rank Ads; a feature/a bug, or some cranked up Google method. Either way some people couldn’t explain it.

In Session 2 – ‘Online Reputation Management’: I had the honor of being addressed by, the ONLY Women speaker in the first 2 Sessions, Shira Abel, Director of Marketing, Aniboom, who addressed the subject of continued interaction with your audience -> even if they don’t particularly like you. LIKE!

Lunch was served (and a good lunch at that & Kosher); and I had the honor of sitting next to Paula Stern from WritePoint, who will be holding her own event shortly called, Megacomm. Paula’s experience and knowhow in the field is demonstrated by the fact that she has over 25 sites which she continually updates and manages for companies. In addition, I made some business collaborations and handed out some cards, made phone-calls, and got updated about some of my own running projects.

After lunch, I tried both sessions as having arrived late to ‘Analytics & Competitive Analysis’ I felt I had missed out on the beginning which would have given me a reference point to the subject matter, so I moved to ‘The Link Builders’ : Some important buzz words were learned here – Guest Posts, Relationship Building, FAQ’s, Providing regular Feedback, Measuring Contact Volume, and more. Also, Branko Rihtman (@neyne) from Whiteweb spoke about how to maybe get kicked off Google for doing explicitly ‘illegal’ activities…ah! Zzzzzz I say never put anything into the implementation stage before testing it on someone else 🙂

I made it out just before the Break, got a cup of tea and went home…
All-in-All a pretty good show!

Mor Getz ~ Business Venture Publications; Technical/Marketing Writer, Chairperson of PROWomen Meet;
Grinberg Method Practitioner specializing in manual Sports Rehabilitation treatments working with Sports Teams.

So What Does a Technical Marketing Writer Do?

In today’s world so many dualities exist in the technologies field.

People want to be heard, and companies want to promote their products.

While companies insist on emphasizing certain qualities and values with which they uphold their Corporate Identity, it’s almost impossible to do without admitting the outside world into their system of values.

Sometimes using traditional marketing, publicizing and advertising does not reach the audience, and do justice to the company. Systematic retries might eventually reach a broader customer-base depending on the marketing strategy. All in all it’s a little bit hit-and-miss.

What I’ve found, is that companies using a unified message in their line of technical specificity, with emphasis on visual design and layout can achieve a more holistic redefining of their Marketability, reaching across-the-board to corporate technicians of 3rd parties who then easily explain the benefits to their user-base as 3rd parties.

This is a far cry from the push-to-download simplified method of marketing iPhone apps seen today; most of whom will wait until a pocket of knowledge by word-of-mouth may reach breaking-point and then hit the $1M mark.

So how do the obstacles get bridged? We can’t fight word-of-mouth we can just work with it and revitalize the system where people tell other people using today’s methods: blogs, references, articles, and video guides, while integrating these with written internal information which Corporations should release on a regular basis to form a manageable Corporate Identity which is more than just Technical.

Aspects of Technical Writing that nobody knows or cares about

Most people I tell I’m a Technical Writer think it’s interesting, funny or weird.

I don’t really fit the profile – I’m a young, savvy, experienced professional & I’ve been in the field for +10 years.

When I tell them what I do for a living, most people think I’m a translator. They can’t really get the bigger picture of what Technical Writing entails.

  • Did you know?

Most Technical Writers not only write manuals, but write manuals while concurrently updating departments about what other departments are doing and help to keep a good BALANCE OF INFORMATION supply within a company.

  • Did you know?

Technical Writing duties often range from the merely banal, to CRM, data retention and training services while on-going work is taking place – as AN ADDED BENEFIT.

  • Did you know?

There are lots of fallacies about what Technical Writers do. Most people don’t know what challenges Technical Writing involves so they assume that the only task is at the computer, whereas most of the work is done while CROSS-REFERENCING BETWEEN MIGRATING VERSIONS, PEOPLE AND PRODUCTS.

  • Did you know?

As a rule, most Technical Writers know an average of over 50 software solutions and can implement them for your documentation?

  • Did you know?

When a Technical Writer says he’s working from home he’s probably producing more than if he was working in the office; He’ll probably finish the document sooner at home, but odds are against him if he’s running around from department to department.

  • Did you know?

Technical Writing as well as Social Media DO play a part in StartUp strategy and money raising efforts in the same way; both challenge the user to see what is really happening while covering up all the buggy stuff nobody wants to relate to (Huh? Yes I’m not joking).

  • Did you know?

The average Technical Writer has a considerably higher than average IQ in relation to the general population.

  • Did you know?

Most Technical documentation is written from the middle towards the introduction and the end (outwards)?

  • Did you know?

Not everyone can be a Technical Writer.

  • Did you know?

The average manual can take from a few days to a few months to write.

Questions & Input are Welcome!

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