Monetization Tool #1: Advertising

Advertisement, speculation, content management – “(the) a moment when a player is highly engaged with the game, so their attention is at a high point. It’s prime temporal real estate for an advertisement! ” But, are advertisements driving gamers away?

Grant's Games

sim2

I was at a Silicon Valley IGDA meeting last night, and the topic of advertising came up, and it’s been sitting on my mind. Let’s talk about it. TV lives on advertising. Websites live on advertising. Magazines and newspapers are full of advertising. Phone books are almost entirely advertising. I don’t think it’s a stretch to assume that it’s the most widespread method of content monetization in the world.

It’s much rarer in games. When you do see ads, they fall into two general categories: Ad banners and video ads. Ad banners don’t really make much money. People have been trained to ignore them from years of internet usage, and they rarely click through. 

Video ads pop up in plenty of mobile games, but the strange thing is, they only ever advertise other mobile games. Stranger still, they often advertise games that belong to competitors. That seems short-sighted, since you’re…

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