Ubimo, A Location-Based Mobile Audience Targeting Startup Founded By Ex-Googlers, Raises $2M Seed Round

Ubimo, a startup that focuses on location-based mobile audience targeting, has raised a $2 million seed round led by Pitango Venture Capital with the participation of serial entrepreneur and angel investor Eyal Gura. Based in Tel Aviv, Ubimo was founded by the team behind Web widget developer LabPixies, which was acquired by Google for $25 million in 2010. Its executives are CEO Ran Ben-Yair, CTO Oded Poncz, Creative Director Udi Graff and COO Gilad Amitai. Ubimo will use its new funding to scale up its product offerings and grow its sales presence in the U.S.

Unlike desktop and Web search, mobile devices lack the benefit of cookies, which makes it very difficult for sites to track and store each user’s activity. This means that advertisers need to determine the right time and place to deliver content without the benefit of browsing histories. Ubimo’s platform helps advertisers by providing…