If your’e a to-do list junkie, then you’ve probably already heard about Any.DO. The leader in the space just nabbed $3.5 million in funding…

TechCrunch

If your’e a to-do list junkie, then you’ve probably already heard about Any.DO. The leader in the space just nabbed $3.5 million in funding to dive deeper into the personal productivity space. One of the things that Any.DO has done to keep its approach fresh is integrate Kiip’s reward platform, which will give you stuff when you complete a to-do list.

It’s an interesting approach for both companies, specifically Kiip, since most advertisers are used to having game-only opportunities for giving their wares away to app users. For Any.DO, it’s just another way to turn task management into a daily habit, its founder and CEO, Omer Perchik, told us.

kiip-rr-anydo-nexus-4While Perchik isn’t turning task management into a game, per se, he is leveraging Kiip’s strengths, which is tracking important “moments” that happen within an app, whether it’s a game, fitness or to-do list app. If a developer can extract…

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