90% of your customers read the product instructions.
Yet, a full 65% said instructions meet their needs only “sometimes.”
When instructions were poor (unclear/confusing), customers:
Contacted customer support (57%), adding costs for the company.
Returned the product (33%), also creating additional costs for the company.
Doubted the quality of the product itself (42%).
Didn’t feel confident using the product (62%).
Regretted their purchase (57%).
Considered never purchasing from the company again (52%).

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