My day began with the usual parking scuffle, but eventually I got my first cup of coffee 5 min. to nine. Inbal Hotel was all decked out for the appreciative ‘late’ comers and the likes.

Although most complained they couldn’t get a handle on Wi-Fi, I think since I was connected I probably was the only user Tweeting as the show began.

The line-up was packed, and I started my day with ‘Paid Search Tip’: Clue -> I came unprepared.
The most relevant data I got regarding Paid Search Tips was the location based searches integrated into the campaigns as of quite recently, according to the panel.
Truth be told, as a first-timer here I really needed some basic terms, and certainly felt empowered by at least one speaker on this panel. Dan Perach, ascertains that the Mobile click-to-call feature will be a block-buster once appended to keywords. I ran home to see if my Adword campaigns can do that… Does anybody know?

Another no-brainer which was way past the speakers ability to answer is why Murphy’s Law keeps working in such a way as to create higher CPC’s  for 2nd & 3rd ranks, rather than 1st rank Ads; a feature/a bug, or some cranked up Google method. Either way some people couldn’t explain it.

In Session 2 – ‘Online Reputation Management’: I had the honor of being addressed by, the ONLY Women speaker in the first 2 Sessions, Shira Abel, Director of Marketing, Aniboom, who addressed the subject of continued interaction with your audience -> even if they don’t particularly like you. LIKE!

Lunch was served (and a good lunch at that & Kosher); and I had the honor of sitting next to Paula Stern from WritePoint, who will be holding her own event shortly called, Megacomm. Paula’s experience and knowhow in the field is demonstrated by the fact that she has over 25 sites which she continually updates and manages for companies. In addition, I made some business collaborations and handed out some cards, made phone-calls, and got updated about some of my own running projects.

After lunch, I tried both sessions as having arrived late to ‘Analytics & Competitive Analysis’ I felt I had missed out on the beginning which would have given me a reference point to the subject matter, so I moved to ‘The Link Builders’ : Some important buzz words were learned here – Guest Posts, Relationship Building, FAQ’s, Providing regular Feedback, Measuring Contact Volume, and more. Also, Branko Rihtman (@neyne) from Whiteweb spoke about how to maybe get kicked off Google for doing explicitly ‘illegal’ activities…ah! Zzzzzz I say never put anything into the implementation stage before testing it on someone else 🙂

I made it out just before the Break, got a cup of tea and went home…
All-in-All a pretty good show!

Mor Getz ~ Business Venture Publications; Technical/Marketing Writer, Chairperson of PROWomen Meet;
Grinberg Method Practitioner specializing in manual Sports Rehabilitation treatments working with Sports Teams. http://morgetz.com/technicalmarketing-writing/publicize-your-smallmedium-business-venture/

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