In today’s world so many dualities exist in the technologies field.
People want to be heard, and companies want to promote their products.
While companies insist on emphasizing certain qualities and values with which they uphold their Corporate Identity, it’s almost impossible to do without admitting the outside world into their system of values.
Sometimes using traditional marketing, publicizing and advertising does not reach the audience, and do justice to the company. Systematic retries might eventually reach a broader customer-base depending on the marketing strategy. All in all it’s a little bit hit-and-miss.
What I’ve found, is that companies using a unified message in their line of technical specificity, with emphasis on visual design and layout can achieve a more holistic redefining of their Marketability, reaching across-the-board to corporate technicians of 3rd parties who then easily explain the benefits to their user-base as 3rd parties.
This is a far cry from the push-to-download simplified method of marketing iPhone apps seen today; most of whom will wait until a pocket of knowledge by word-of-mouth may reach breaking-point and then hit the $1M mark.
So how do the obstacles get bridged? We can’t fight word-of-mouth we can just work with it and revitalize the system where people tell other people using today’s methods: blogs, references, articles, and video guides, while integrating these with written internal information which Corporations should release on a regular basis to form a manageable Corporate Identity which is more than just Technical.