Technical/Marketing Writing

Soylent crowdfunding campaign attracts $755K so people can survive without food

Mor Getz:

Soylent crowdfunding campaign attracts $755K so people can survive without food…

Originally posted on VentureBeat:

soylent

6,144 people are willing to live without food.

The crowdfunding campaign for Soylent raked in $754,498, greatly exceeding its $100,000 goal and bringing humanity one step closer to an existence that doesn’t require actual food for survival.

Soylent is a controversial food replacement product that allegedly contains all the nutrients humans need to survive. The powder is made up of the basic-building blocks of nutrition, including maltodextrin and oat powder for carbs, whey isolate for protein, ferrous gluconate for iron, grape seed oil for fat, creatine, and other ingredients.

“This started out as an experiment,” said founder Rob Rhinehart. I was freshly graduated, working on a startup and living off ramen and quesadillas. I didn’t have the time, energy, or motivation to eat well, but my diet was harming my health and that harmed my productivity. It was really frustrating and I thought there had to be a more…

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